Blueair Blue Pure 411 Air Purifier in Blue

€159.00 €159.00

As a part of Blueair’s latest range aimed at more compact and efficient living, the Pure 411 is a great purification option that specialises in being unobtrusive. It has received awards from Which, Good House Keeping Magazine, the Quiet Mark and an Energy Star rating for its class of device. And for good reason too, featuring the finest filtration in a compact, modern and attractive body. It is capable of purifying spaces as large as 15m² up to 5 times an hour, allowing it to match the larger Classic range in terms of effectiveness.

Key Features

  • 5 to 10 Watt operating power consumption
  • Large 360° air intake for free placement
  • Easy filter changing
  • Filter life indicator
  • Low 17 to 46 dB operating noise
  • Customizable fabric outer Pre-Filter
  • Three operating speeds
  • Blueair HEPA and Activated Carbon internal filter

Customizable and Well Designed

By default, the Blueair Pure 411 comes in a lovely Diva Blue finish. However, this can be altered, as the washable fabric pre-filter comes in many additional colours ensuring that there is one to match your own home environment. Aside from this smattering of colour, the Pure 411 is also considerably more aesthetically pleasing than the Classic range, which instead sticks to the tried and tested rectangular shaped box design. The Pure 411’s sleek cylindrical styling helps it fit into more modern and compact living solutions that people are converting to as space becomes more of a commodity for some areas of the world.


Although it may be one of the most compact units that Blueair make, it by no means compromises on their already established reputation of superior air filtering and purification. It tackles filtering by having an open 360° intake for air, effectively allowing the Pure 411 to be positioned anywhere, making it ideal for kitchens and rooms that may have less available floor space.

Additionally, the CADR efficiency now varies for different pollutants as follows: Smoke 180 m3/h and Dust/Pollen 200 m3/h. However, it is important to remember that while it may have a lower rate of air distribution than some models in the Classic range of units, the Pure 411 is much smaller yet still purifies at a 99.97% efficiency rate. It also removes contaminants including pollen, dust, pet fluff, odours, mould spores, allergens, viruses and bacteria, as well as 99% of all PM2.5 particles. The pairing of activated carbon and HEPA filtering down to 0.1 Micron even removes smoky smells, odours, gases and common VOCs.

Ease of Use

Among its wide array of qualities, the Blueair Blue Pure 411 has attained recognition with a 'Quiet Mark'. This has been achieved thanks to its whisper-quiet 17 dB operating noise level at its lowest speed setting. The Pure 411 also benefits from a stress-free filter change process with a built-in LED indicator that highlights when the filter needs changing. However, for optimal performance replacing the filter every 6 months is recommended by the manufacturer. Finally, this model is fitted with a clever one-touch operation method, meaning that a single button press allows for control over all the settings you would need, keeping the process remarkably simple.


Model 411
Colour Blue
Filter Life 6 Months
Brand Blueair
Noise Level 17 - 46 dB
Room Size Up to 15 m²
Warranty 2 Years
Wattage 1.5 - 10 W
Weight 2 kg